Stop guessing what to do next.
ModuleSix is a KPI dashboard and growth planner for small and medium-sized business owners. It looks at your whole business, the six areas that make it run, and turns your own data into measured KPIs that guide your decisions day to day, and gives you a clear growth plan to reach the goals you set.
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Customer Retention
Each area feeds the next. A weak spot in one shows up as a symptom somewhere else.
Most owners run their business one fire at a time.
Sales are down, so you spend more on marketing. Cash is tight, so you cut where it's easiest. Without the whole picture, it's hard to know if you're fixing the cause or just the symptom.
One area at a time hides the cause
A slow follow-up in Prospecting looks like bad leads from Marketing. Looking at all six areas together shows where the problem really starts.
Gut feel isn't a measurement
Your instincts got you here. Pairing them with real numbers tells you which ones to trust, and which decisions deserve a second look.
Growth needs a starting line
You can't plan where you're going until you know where you stand today. Measured KPIs give your goals a baseline to grow from.
Six areas. One business. Measured together.
Every business runs on the same six connected areas. ModuleSix measures each one on what it actually controls, so a problem downstream never gets blamed on the team upstream.
Marketing
Getting attention and turning it into leads, and knowing what each lead really costs you.
Prospecting
Responding fast, qualifying, following up and getting the right people on the calendar.
Sales
Turning appointments into customers, at the right price and in the right time.
Finance
The economics behind every sale: margins, cash flow and whether growth is actually profitable.
Implementation
Delivering on what you sold, and developing the products and services you'll sell next.
Customer Retention
Keeping the customers you worked so hard to win, and earning repeat business and referrals.
Your data in. Clear direction out.
Talk it through
A guided conversation asks about your business and your numbers, the way an experienced business analyst would. No forms to decode, and "we don't track that" is a perfectly good answer.
Measure and score
Your answers become KPIs, each scored against a clearly labeled benchmark or your own trend. The scoring is done by fixed, consistent rules, never by guesswork.
Know what to do next
See where you're strong and where you're leaking, set your goals, and focus on the actions most likely to move them. Re-measure each month and watch the scores change.
Every score tells you where it came from
Each KPI is rated on the same five-level scale and labeled with its source: an industry benchmark, a general benchmark, a ModuleSix standard, or your own history. If a KPI doesn't fit your business, it's marked not applicable, never scored against you.
One control center for your whole business.
The Control Center sits above the six areas. It brings every measurement together, tracks them against the goals you set and revise, and shows what to work on next. This is the design we're building toward.
Design concept shown with sample data. Screens will change as each area is built.
Answer a few questions. See every number scored.
Here's Marketing. You tell the interview your numbers in plain words, one period at a time. ModuleSix does the math, scores each KPI against a labeled source, and rolls the result up to your Control Center.
Shown with sample data. Marketing scoring and the interview are live for testers today; goals and action plans are being built now.
Built in the open, one area at a time.
ModuleSix is in private testing with a hand-picked group of business owners and coaches. Marketing is live today. The other five areas are being built now, in order, and testers use ModuleSix at no cost while they come online.
Work with Winston
ModuleSix grew out of 15 years of business-process analysis and coaching owners through the same six areas. In a coaching session we look at your business as a whole, find where it's working and where it's leaking, and build a plan toward the goals you care about.
30 minutes · Free Intro Call · Online
One call for coaching, the app, or AI skills and agents
Your business, with a few new teammates.
Imagine handing off the work that eats your week to AI that learns how your business runs from you. We help you build AI skills and agents around your own processes, so AI can handle routine work the way you've described it, and you can spend more time on the work only you can do.
Your know-how, written down so AI can use it: how you price a job, write a proposal or welcome a new customer. They're yours to keep.
AI that puts those skills to work on the tasks you choose. You decide what they do, and you stay in charge.
Marketing
Drafts posts and emails in your voice.
Prospecting
Drafts quick follow-ups to new leads, so fewer go cold.
Sales
Prepares proposals from your call notes.
Finance
Sums up your numbers every week, in plain words.
Implementation
Keeps each job's checklist moving.
Customer Retention
Reminds you when it's time to check in with past customers.
We run ModuleSix this way ourselves.
Behind ModuleSix is an AI leadership team built from skills and agents. It advises, plans, drafts, builds and checks, and a human has the final say.
Eight AI advisors, one for each of the six areas plus technology and legal risk. They meet twice a week, challenge assumptions, name the risks and each commit to a position.
Weighs the panel's views, shows where the advisors disagree and why, and recommends what to decide now and what can wait.
AI leads run the day-to-day work: a scrum master who plans each sprint, a marketing group for research and the website, and a legal and risk reviewer who checks our public claims before a human approves them.
An AI lead developer builds the product, and a team of AI reviewers checks the code, the tests and the prompts before a human approves anything that ships.
We can help you build a team like this around your own business. And you own it: the skills you build are files your business keeps.
Book a SessionStart with the same free 30-minute intro call. A service from ModuleSix, separate from the app.
Frequently asked questions
What is ModuleSix?
ModuleSix is a web app for small and medium-sized business owners. It measures six connected areas of a business, from Marketing to Customer Retention, turns the owner's own numbers into scored KPIs, and helps them set goals and plan what to do next.
What are the six areas of a business?
Marketing, Prospecting, Sales, Finance, Implementation and Customer Retention. Each area feeds the next: Marketing produces leads, Prospecting turns them into sales appointments, Sales produces closes, Finance handles the economics, Implementation delivers the work, and Customer Retention earns repeat business and referrals.
How does ModuleSix score my KPIs?
Every KPI is rated on one five-level scale: Weak, Below Average, Average / Healthy, Strong or Exceptional. Each score is labeled with its source, such as an industry benchmark, a ModuleSix standard or your own trend. The AI interview gathers your numbers; fixed scoring rules do all the math.
Who is ModuleSix for?
Owners and leaders of small and medium-sized businesses in any industry, and the business coaches who work with them. ModuleSix currently serves businesses in the United States.
Do I need to track all these numbers already?
No. The interview asks whether you track something before asking for the number, and "we don't track that" is a useful answer. If a KPI doesn't fit your business, it's marked not applicable instead of being scored against you.
Is ModuleSix available now?
ModuleSix is in private testing with a hand-picked group of business owners and coaches. The Marketing area is live today and the other five areas are being built in order. Testers use ModuleSix at no cost while the areas come online.
What happens on a free intro call?
It's a free 30-minute online session with Winston, the founder of ModuleSix, and one call covers all three ways we help: coaching, the ModuleSix app, and building AI skills and agents. Talk through your business across the six areas and the next steps toward your goals, see whether the app fits, or explore where AI could help in your business.
Who is behind ModuleSix?
ModuleSix, LLC was founded by Winston Gillies, who has spent about 15 years doing business-process analysis and coaching owners through the same six areas. The app turns that method into software.
What's the difference between an AI skill and an AI agent?
A skill captures how your business does something, such as writing a proposal or following up with a lead, so AI can do it your way. An agent is AI that uses those skills to carry out tasks you give it. ModuleSix helps owners build both around their own processes.
Do I need to be technical to use AI skills and agents?
No. You explain how you do the work in plain language, and we help turn it into skills and agents you can use. You choose what they handle and stay in charge of the results, and we'll talk through what data the AI can see. It's a service from ModuleSix, separate from the app.
No more guessing about what to do next.
Look at your business as a whole, measure what matters, and grow toward the goals you set.
Invited to test? Create your account